a publication of the International School of Gemology 9.November.2012

ISG: Yellow Emerald!

When I read about this new "Emeryl Jewelstone"™ gemstone on one of the JC/K emails I had the same response I always have when I hear about a weird sounding new gemstone on the market....I went out and bought some. Blind shopping. Spend the money and buy it on the open market and see what it is. No other school in the world does this, but we do to maintain our standing as the leader in reporting on developments in the gemstone industry. In this case, the outcome was quite surprising and a great deal of fun.

I have to start out voicing my dismay that the company owners succumbed to pressure from a bunch of old farts in this industry who talked them into dumping the real name: Yellow Emerald, in favor of a screwy sounding trade name: "Emeryl Jewelstone"™. My word to Patrick Coughlin is that whether you call it one or the other you are going to send a bunch of these old geezers into conniption fits. So call it by what it is: Yellow Emerald, and don't try to placate the JVC or anyone else. This is marketing and the JVC has about as much to do with gemstone marketing as Adolph Coors has to do with making a Cuervo Gold Margarita. But back to the gemstone itself....it is beautiful and natural. I know because the folks at Yellow Emerald were bold enough to actually send a rough crystal specimen for us to test once they found out who had purchased two of their stones off of their website.

As you can see at right, these are very lively gemstones....and I will call them Yellow Emeralds! After all, we have called the US produced bixbite as Red Emerald for years so why not Yellow Emeralds? But they are very clean, very brilliant, intense color and most important....show no signs of any treatment. All natural.
As is the standard operational guideline here at the ISG, we do not simply rely on someone's textbook for information. We own a huge collection of control specimens to use for testing and comparison when we obtain a new gemstone for evaluation. This case was no different. At left you see the Yellow Emerald along side one of our yellow beryl crystals that has been in the ISG Student Reference Collection for years. We were able to use this control crystal to compare a variety of test results with the the Yellow Emerald. All were spot on in all categories.

The most important issue that I find with the Yellow Emerald is that this company has found a new variety of beryl that is both beautiful and unique. Based on being an actual customer I can say that they have developed both an honest marketing plan and a wonderful romance around the gemstone. This is what this industry needs more of.....honest marketing and romance. What we call any gemstone is of little importance because after all, we have had "Grape Garnets", "Green Amethyst", "Mardi Gras Tanzanite" and "Tibet Andesine" for years....all names of gemstones that do not really exist. Where was the outrage there? And why is there such an uproar over Yellow Emerald when the others were allowed for so long with no response. So...why not call this gemstone what it actually is....Yellow Emerald?

We need to remember an important issue on all of this: Gemologists and appraisers do not make this industry work. Wholesale dealers do not make this industry work. The JVC and all of the other organizations do not make this industry work. What makes this industry work is home town, independent retail jewelers and gem dealers who work with consumers to sell gemstones. If consumers like that we call a yellow variety of beryl as a Yellow Emerald....who has the authority to say it's not right? Certainly not me. And for sure not you! So who? The answer is: Not one of us!

We are proud to present to you this new addition to the colored gemstone markets: Yellow Emerald. Not "Emeryl Jewelstone"™, as that name is too cheezy even for us, and I urge Mr. Coughlin to dump that hoakie sounding name.

Yellow Emerald! Now that is a name that deserves some respect....for a gemstone that deserves a place in the market. Click the image below to learn more about this new and fun gemstone.                          

©2014 International School of Gemology.  ALL RIGHTS RESERVED. No copying or distribution of any materials on this website without expressed written permission.  For more information please contact: ISG@SchoolofGemology.com